Hipster Whale, creator of the global hit video game, Crossy Road™, announced today its expanded product licensing agreement with PhatMojo™, LLC.  Within the new deal, PhatMojo™ becomes the brand’s master toy and apparel partner, and assumes management of its cross-category licensing program.

Crossy Road, an endless hopper, arcade-style, video game, features over 150 unique player characters aiming to “cross the road” while avoiding traffic, flowing rivers, predatory eagles and other hazards.  Since its multi-award-winning launch in fall 2014, the smash-hit application, available on the App Store, Android, and Windows stores, has been downloaded more than 130 million times.